Insights

Earlier this week, Cambium Learning Group’s Lexia Learning announced an exciting change: the official rebrand of Rosetta Stone^® English to Lexia^® English Language Development™ (Lexia English).

This news follows the announcement that Cambium was bringing together Lexia Learning and Voyager Sopris Learning to form a literacy “super brand,” and I couldn't be more thrilled with this latest development for Lexia and Cambium. As a company, Lexia aspires to provide amazing digital literacy solutions for students and impactful, science-based professional learning for teachers -- Lexia English will continue to do just that.

As part of Lexia's robust literacy suite, Lexia English will enhance educational equity by empowering Emergent Bilingual learners to progress and develop their literacy skills. As the new brand video so eloquently describes, focusing on one thing means that Lexia can go deeper, understand better and be more personal. And this singular focus on literacy is what makes Lexia so powerful.

When we acquired Lexia last year, we did so because It perfectly embodies our essential elements of simplicity, certainty, and now. After all, Lexia is all about delivering clear, impactful solutions that address our moment's biggest K-12 challenge--literacy. With the rebranding of Rosetta Stone English to Lexia English, we are bringing a powerful, unparalleled literacy brand to the market that is poised to make a meaningful difference in the lives of millions, all while staying true to Lexia’s focus.